BlackNic “Secret Garden” — 820 Tickets in 14 Days
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Challenge: Scale Fast With Shaky Data
BlackNic needed rapid, profitable ticket sales in a tight 14-day window while Meta was under-reporting conversions. Optimizing to “Purchases” alone would have stalled growth, so we had to engineer truth into the process and move budget with confidence—not hope.
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Approach: Truth-Based Attribution, Experience-Led Creative
We built an external source-of-truth (UTMs → GA → ticketing exports) and ran a daily 10am reconciliation to shift spend by true CPA. Creative focused on the atmosphere and community of the event, refreshed every 3–4 days, while proxy KPIs (CTR, LP views, Initiate Checkout) signaled what to scale before purchases appeared in-platform.
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Outcome: Momentum That Compounded
820 total tickets in 14 days (105% lift from 400), $63.97 AOV, $52,455.40 revenue, and clear geo/device/creative patterns to rinse-and-repeat. The bigger win: a repeatable playbook that turns urgency + accurate measurement into predictable demand.
How We Did It?
1) Truth over dashboards. Daily reconciliation of ticketing data vs. ad-set spend with UTMs. We scaled what actually sold—regardless of what Meta “said.”
2) Creative that sells the experience. Venue atmosphere, community vibe, FOMO-driven angles; refreshed every 3–4 days to beat fatigue.
3) Budget orchestration. Proved winners for 48 hours → duplicated into staggered campaigns → scaled to daily targets while holding CPA ≤ ~25% of AOV.
4) Segments that compound. Retargeting warm viewers/ICs + geo/device breakouts + (post-event) seed LLAs from 820 purchasers.
When BlackNic partnered with Picard Media Enterprises, the goal was clear: sell out tickets for their “Secret Garden” experience in a short 14-day window. The challenge was that Meta’s ad platform was severely under-reporting sales, which meant traditional optimization couldn’t be trusted. Instead of slowing down, we built a truth-based system using UTM tracking, Google Analytics, and direct ticketing data to see what was really driving conversions. From there, we created and refreshed high-impact ads that showcased the atmosphere, exclusivity, and community of the event—ensuring that every click had the potential to turn into a purchase. The results speak for themselves: sales grew from 400 to 820 tickets, generating over $52,000 in revenue with a strong $63.97 average order value, while keeping cost per acquisition low and return on ad spend high. More importantly, this campaign proved that with the right mix of creative storytelling and accurate measurement, businesses can scale confidently—even when platforms fail to report correctly.
TESTIMONIAL
“Picard Media didn’t wait for the platform to ‘learn.’ They engineered truth into the campaign and scaled the creative that moved people to buy.” - Blknic