FAQ — Picard Media (NYC Video Production & Meta Ads)

What does Picard Media do?
We’re a Brooklyn video production company and Facebook/Instagram ads agency. We plan, shoot, and edit cinematic brand videos, then run performance ads that turn attention into leads, demos, and sales.

Who do you work with?
NYC brands in fashion, fitness, salons, architecture, and DTC/eCommerce, plus Tech & SaaS teams (AI, fintech, dev tools, B2B software). We serve New York City, Brooklyn, Manhattan, Queens, NJ, and nationwide via remote production.

Do you create videos for Tech & SaaS?
Yes—product demos, app walkthroughs, UI/UX explainers, customer case studies, onboarding/training, and launch videos. We tailor creative to drive trials, demo requests, and pipeline.

What types of videos do you produce?
Commercial & brand films, social-first vertical ads, UGC-style spots, testimonials, event recaps, and explainer/animated videos—delivered in 9:16, 1:1, and 16:9 with captions.

How does your process work?

1. Strategy (goals, audience, offer, angles), 2) Production (lean, cinematic shoot), 3) Launch (multi-variant Meta ads), 4) Scale (iterate winners, cut losers, report impact).

What results should we expect from Meta ads?
We optimize toward CPA/ROAS and, for SaaS, demo/trial MQL→SQL. Expect rapid testing of hooks, formats, and audiences in the first 2–4 weeks, then scaling the best performers.

What’s your pricing?
Most NYC video production projects start at $5k+. Ongoing paid social retainers typically range $3k–$10k/mo (excludes ad spend). We’ll scope a clear fixed bid after a short discovery.

Is ad spend included?
No. Ad spend is separate and paid directly to Meta/TikTok/YouTube. We’ll recommend ranges based on goals and CAC targets.

How fast can you deliver?
Typical timelines are 2–6 weeks from kickoff, depending on concept, locations, and deliverables. Rush options are available.

Do you offer monthly content + ads?
Yes. Many clients choose a retainer for steady social video content and continuous Meta ads optimization.

Can you work with our existing footage or UGC?
Absolutely. We can re-edit, color, caption, and version existing assets, then test new UGC-style creatives alongside cinematic cuts.

What do we receive after a shoot?
A 4K master, social-ready versions (9:16 / 1:1 / 16:9), captioned exports, and thumbnail stills. Raw footage and project files are available as an add-on.

Who owns the footage?
You own the final delivered videos upon payment. We can transfer raws with a simple license add-on if needed.

How many revisions are included?
Standard scopes include two rounds of revisions per deliverable. Additional rounds are available if the scope expands.

What metrics do you report on?
For eCom/local: CPA, ROAS, AOV, CTR, thumb-stop rate, scroll-depth, watch time.
For SaaS: CPL, demo/trial rate, MQL→SQL, pipeline influence, CAC payback.

Do you support TikTok or YouTube ads?
Yes. While we specialize in Facebook/Instagram, we can extend winning creatives to TikTok and YouTube with platform-specific cuts.

Are your videos optimized for SEO and accessibility?
Yes—on-screen text, captions, descriptive filenames, and structured titles/descriptions to help video SEO and accessibility.

Do you work with startups?
All the time. We design lean, fast-testing video ads for startups that need proof quickly and scale when the unit economics work.